Category Archives: Business

7 Truths of Social Networks

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While mainstream use of Social Networks is only a few years old, it is well known how consumers use them. Besides, a few years is a generation in Internet parlance anyway.

Here are 7 truths of Social Networks that you can / must rely upon to help guide your thinking regardless of what you do with Social Media.

1. Social Networks is the preferred way for people in younger demographics to communicate with each other. Nothing else comes close!

2. It is based on the concept of friends, but that term today is very loosely applied. Similarly, profiles are loosely defined & can be used in a variety of ways by people, companies, brands, & so on.

3. The more active a consumer is on the internet, the more likely they will participate in multiple Social Networks. Often times, these people are influencers within a circle of friends & have a tremendous impact on the opinions of others.

4. Once information is shared on a Social Network, it is out there & can’t easily be contained. Everything is out in the open & largely visible for other people to see.

5. Social Media is best applied in addition to existing internet marketing programs & alongside other web assets. When building a strategy, you must think comprehensively.

6. The rules are still being made. Social network “etiquette” is still relatively immature. Tread carefully.

7. The seventh & final truth involves the factors that contribute to usage. Everyone is motivated by a combination of one or more of the following human needs:

Love: Finding love, keeping up with loved ones, & so forth.

Self expression / Emotion: Sharing life’s’ details with friends.

Sharing opinion / Influencing friends: Using these Networks as a platform for influencing opinions, usually about politics, religion, or other things we don’t typically debate in person.

Showing off: Sharing life’s success & / or achievements with others.

Fun / Escapism / Humor: Using social media to get a good laugh.

Memories & Nostalgia: Catching up with old friends & sharing old friends.

Making Money: Using social media primarily to support professional pursuits.

From the above, one can infer that the motivation for using Facebook varies significantly depending on your customer. No Social Media can match Facebook’s current momentum or broad international customer adoption. It hosts a range of Social applications and has been the market leader in Social Media since April 2008.

Facebook Marketing is integral to online social marketing – in that, a very key component of Internet Marketing!

YouTube is One of the Top Internet Sites Visited – Does Your Marketing Strategy Include YouTube?

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YouTube is one of the top internet sites visited, just behind Yahoo and Google. When you consider the number of people searching YouTube being several hundred million, your success for marketing your product or service is greatly increased if you can create a presence on YouTube. The most advantageous concept about this marketing is you draw people to you, who are truly interested in what you have to offer.

Social Media Marketing is the new buzzword for online internet entrepreneurs. There are many opportunities with YouTube, Facebook, Twitter, MySpace, EzineArticles and many other sites to reach many potential customers. At times this may seem overwhelming, but if you start with YouTube, an article site such as Ezine, you can integrate your efforts to where your presence on the Internet is found in many areas. The more presence in various sites you can create, the greater your opportunity to increase traffic to your web site. When your traffic grows to 50 or more people per day, you hit a point of critical mass which explodes your internet business.

How do you create the presence that gives you success? What marketing ideas should you promote in the videos you produce and place on YouTube? Marketing research is your key to success. You need to find out what words people are using to find the information they are seeking on the internet. These words are known as key words for campaign marketing. Using Google’s AdWords tool, you can determine what key words your video description and content should contain. The more relevant key words you have in your video’s description, the greater your chance of YouTube viewers finding your video.

Another important factor is to provide your new social marketing friends the information they need to be successful without pitching your primary businesses. As your new found friends become successful, they will grow to trust you as a leader who is interested in their success. They will want to know what you do and eventually you can invite them to join if they desire.

YouTube is one of the most important social sites on the internet to use in your strategic marketing plan. With your video, you can guide many people to your internet site. By providing pertinent information that helps them be successful, they will be drawn to you as they see you as a marketing consultant to help them be successful. Your website can then give them an opportunity to find out what further tools you have to offer to give them the success they are seeking.

Your emarketing system needs to have many avenues that draw people to you.